Most Companies Miss Out On the “E-Gift Card Campaign”
Companies are usually competing for on-line sales from November 27th (Black Friday) until December 19th, the last day customers can typically have their gift shipped and be received in time for the holidays. As a result, holiday revenues slow after the 19th of December for many companies.
E-Gift Card Campaigns increase the duration of holiday sales because ship dates are no longer an issue. They also provide higher profit margins. It’s such a simple concept, you’ll probably say… “Why didn’t I think of that?”